Value Proposition Wheel
Your Value Proposition focuses on Who you serve, Why they buy from you, and How you serve them.
We guide you through a mix of creative and templated activities to define and describe what you do (attributes), the value of your work (benefits), and a clear view of your best customer.
Curated around our mantra of “Clarity, Confidence, and Alignment”, this course is designed to help you unsnarl the entanglement that is running a business grown from your passion. We will separate emotions and assumptions from facts and data, analyze what we find, and then put it all back together into a clear image of where your business is today, and where it can go.
Invest in yourself, to become the leader and visionary your business needs.
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Scutelliphily / The View is You
Gain confidence in describing your vision of success in an authentic way. Practice envisioning your business and understanding how it is seen by customers and others. Lay the groundwork for future marketing, branding, and business building.
Gain confidence in describing your vision of success in an authentic way. Practice envisioning your business and understanding how it is seen by customers and others. Lay the groundwork for future marketing, branding, and business building.
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Attributes
To examine your work, unsnarling things to look inside so you can gain clarity about what is most unique and powerful about what you do. Attributes will help you see how your offering meets your customers needs.
To examine your work, unsnarling things to look inside so you can gain clarity about what is most unique and powerful about what you do. Attributes will help you see how your offering meets your customers needs.
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Benefits
To examine your work, unsnarling things to look inside so you can gain clarity about what is most valuable and attractive about what you do. To provide insight about the valuable outcomes of your work. Benefits are the answer to “Why is my offering important to those buying or using it?” “How does this solve their problem?”
To examine your work, unsnarling things to look inside so you can gain clarity about what is most valuable and attractive about what you do. To provide insight about the valuable outcomes of your work. Benefits are the answer to “Why is my offering important to those buying or using it?” “How does this solve their problem?”
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Core Customer
Increase your knowledge and understanding of your Core Customer, their needs and preferences. Practice decision making and prioritization. Begin to see what focus and alignment means for you and those you serve.
Increase your knowledge and understanding of your Core Customer, their needs and preferences. Practice decision making and prioritization. Begin to see what focus and alignment means for you and those you serve.
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The Art of the Narrative
Insight that enhances the Attributes and Benefits lists. Confidence in your Attributes and Benefits and an increased ability to communicate these to others. Clarity and inspiration gained from seeing your lists come alive in narrative form, and imagining how your stories could inspire others.
Insight that enhances the Attributes and Benefits lists. Confidence in your Attributes and Benefits and an increased ability to communicate these to others. Clarity and inspiration gained from seeing your lists come alive in narrative form, and imagining how your stories could inspire others.
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Value Proposition Statement
Insight and clarity about your WHO, WHY and HOW. A great new way to concisely communicate your business’ value to your customers and to the world.
Insight and clarity about your WHO, WHY and HOW. A great new way to concisely communicate your business’ value to your customers and to the world.
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